This shows the impact of social networking Websites, especially of Facebook, on world’s Internet population. The World’s Internet Population is increasing with the growing literacy and computer literacy rates almost in each country on this earth. Facebook and Twitter played an important role in the recent public revolutions in Tunisia, Egypt, Yemen, and Libya. We hope that these figures and facts are sufficient to prove the power of social networking Websites.
Almost every company dealing in online shopping has their accounts on social networking Websites. Facebook is the most famous among them. The ShopperCentric conducted a research on 1000 people of 18-64 years of age. It found that 63% believes it makes sense for brands and 82% believes it makes sense for retailer groups to have social media connectivity with their fans.
In fact, the social media connectivity can give large audience to an online shopping Website. They can get attention of a large audience who has not previously visited their site and let them to visit. In addition, if you are promoting a brand at your account on social media then it can increase the sales.
In addition, show social networking Website icon with your shopping cart to gain attention of the visitors. Most of the online shoppers like to visit a Facebook or Twitter page of the company and brand before doing an online purchase.
Using social media marketing, you can monitor the discussion of your brands and other competitive products. You can also create an online user community to discuss the sale, purchase, support and other terms of your product.
In nutshell, the social media marketing is great aspect for online shopping companies to gain public attention and generate revenues.
No comments:
Post a Comment